Eric Goodstadt, CEO of UpSwell Marketing, has seen this pattern repeatedly across the thousands of local businesses his team ...

Marketing has always loved a shortcut. Give the industry a new trend, a new interface or a new behavioral shift, and a new ...

Running a business today isn’t just about having a great product or service; it’s about getting noticed online. With so many businesses competing for attention, digital marketing has become a ...

These trends reflect profound shifts in how consumers behave, how platforms operate, and how marketers integrate strategy and ...

These three forces—intelligence, elasticity, and connection—are converging into a new operating model for marketing. AI is ...

Dr. Alaina Leverenz from Columbia College’s Robert W. Plaster School of Business offers tips for using AI for digital ...

In a world where nearly every experience unfolds through a screen, the brands that stand out are those that make people feel.

There are lots of interesting blockchain developments in digital marketing, but no one's made a big breakthrough – at least, ...

Music platforms have just released their annual summaries of what each user listens to most. A researcher of their algorithms ...

At Tom Sangers's marketing agency, sick leave is down 30 per cent - and he is not the only employer finding that flexible ...

Major Marquis fintech breach exposes 400,000-plus Americans' data through unpatched SonicWall vulnerability, with Texas ...

Think of Key Performance Indicators, or KPIs, as your report card for digital marketing. They’re the specific numbers that ...