This week’s PPC Pulse covers Google’s Data Manager API, new YouTube Shorts features, and LinkedIn’s Reserved Ads for brand and performance teams.

The Goat Agency, which WPP acquired in 2023, is among the first partners to directly integrate a new API for creator ...

While OpenAI began this shift back in March 2025 with its Responses API, Google’s entry signals its own efforts to advance ...

It feels premature to talk about the “good old days” of search engine optimization. But as anyone who has performed a search ...

You can also use tools such as https://verify.contentauthenticity.org/ to check whether the video contains C2PA metadata.

TV and video-focused ad-tech company Cadent has acquired certified YouTube measurement company VuePlanner, which specializes in optimizing ad spend and contextual targeting for YouTube.

Explore Google Gemini Interactions API with server-side state and background processing, so you cut token spend and ship ...

Since the 2000s, Google Search—and later YouTube and Discover—served as the primary discovery and monetization engines for ...

Before conducting a search using OpenAI's Atlas or Perplexity's Comet, you should know how these popular AI browsers are ...

Busy businesses need all the help they can get to automate processes and keep operations running smoothly. This means incorporating various platforms to automatically streamline tasks and boost ...

Spending $20 on OpenAI or Anthropic gets you a mind in a box. Google, however, is offering a full ecosystem, and that’s what ...