In the biggest update since the Auction Insights Report last year, Google AdWords advertisers now have the ability to run reports on more than just a single keyword to learn how their ad performance ...

Google posted on Twitter that Google AdWords now refreshes the auction insights and impression share reports data multiple times per day, instead of just daily. Google wrote "auction insights and ...

Google AdWords Auction Insights offers advertisers unprecedented keyword data about their competitors. Learn what awesome things are available and how PPC campaign managers can use them for actual ...

This week, Google introduced a new AdWords report named Auction Insights. The report gives you a glimp into how well you are doing for a specific keyword compared to your competitors. Impression share ...

Google’s “one trick stallion” AdWords auction money making machine is inherently flawed, long-term. I think search will be just fine given its history. Search was booming during the ad downturn of ...

Google’s Adwords Auction is a complex system that is responsible for deciding where ads will be placed in search results. There are a few important parts of the auction you need to make sure you ...

Google takes steps to minimize the impact of its ads on CPCs, but advertisers pay as if Google didn’t win its ad positions, not as if Google didn’t bid at all. Google and its sibling companies at ...

Remember the Yellow Pages? It was a phone book in which advertisers paid money for ad space. People who needed something–a plumber, a pizza, a podiatrist–would open the Yellow Pages and search for the ...

Wordstream released an infographic called “How Does the AdWords Auction Work?”. If you are new to the AdWords game this information could be very helpful to you. Some things that are explained: What ...