These findings align closely with external research as well. For example, Foundry's 2023 ABM and Intent Benchmarking Study ...

This year, Demand Gen Report has released a collection of in-depth analyses that map out the future of the industry.

2026 will reward those who move with intelligence, operate with precision, and execute with performance at the center.

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From the impact of generative AI on discovery to evolving content formats and the demand for new capabilities, there’s a lot for B2B marketers to keep tabs on as we move into 2026. We spoke to ...

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As artificial intelligence (AI) transforms B2B marketing, organisations are faced with a crucial question: what does the ...

Getting your B2B marketing content strategy right for 2026 is going to be a bit of a puzzle. The digital world keeps changing ...