The audience list reduction to 100 users makes it easier for advertisers of all sizes to use remarketing and customer list.

OpenAI executives have kept a tight lid on how the company could show advertisements to users of its popular ChatGPT chatbot, ...

While Google used to abstain from using AI-generated content, new advancements in AI tools have been too compelling for the ...

Google is testing new ad formats for attractions, inserting sponsored links in a booking module with multiple advertisers for ...

Google Ads scripts quietly prevent overspend, tracking failures, and performance leaks that automation and Smart Bidding ...

Advertisers and analysts lay out where Amazon's headed next and the risks to its growth.

Meta released details about its Generative Ads Model (GEM), a foundation model designed to improve ads recommendation across ...

In response to this shift, Google launched its free streaming service in 2023, initially branded as 'free channels' before being rebranded as Google TV Freeplay in 2024. This strategic move aligns ...

Google clarified that exact keywords don’t serve ads in AIOs — but they also no longer prevent broad match keywords from ...

Google can now show ads in AI Overviews with the exact match type. This is a change from back in May, where Google said ...

As users increasingly get information without ever leaving the search interface, brands must evolve beyond traditional SEO ...

DOJ seeks forced sale of Google ad tech unit Judge questions how appeal will affect timing Google calls breakup extreme ALEXANDRIA, Virginia, Nov 21 (Reuters) - The U.S. judge considering whether to ...