CRM’s roots go all the way back to the 1950s with the invention of the Rolodex, which remained a staple on the desks of marketing and sales professionals around the world for decades. Then in the late ...

In the world of technology, things move fast, and what is vital one day is obsolete the next. That is not the case with CRM, though. The technology is just as relevant today as it was 25 years ago, ...

Abstract: Customer Relationship Management (CRM) systems have come a long way in their evolutionary life cycle. From being used as a mere Rolodex of customer information, they have transformed into ...

Managing customer relationships well is critical for any business. And as a business scales up, it’s important to empower the people who manage these relationships with the best available technology.