How One 8-Year-Old’s 173 Christmas Inflatables Stay Perfect All Year Long (Exclusive)

Foster Haines has turned his love of Christmas inflatables into a viral TikTok collection with thousands of followers. He now ...
The Toy Book

Creativity and Play Make Waves in Science and gaming

From studies linking creative activity to healthier brains to platform growth and milestones, industry updates show the power ...

Toys are talking back thanks to AI, but are they safe around kids?

Mattel and other toy companies have been working on AI toys that are expected to be unveiled in 2026, but child safety groups have raised concerns about products already being sold.

Santa's workshop comes to life in central Ohio as woodworkers build toys

Every year, passionate central Ohio woodworkers spend months building thousands of handcrafted toys for central Ohio children ...

With Just 3 Weeks to Christmas, Mom Handcrafts Enormous Custom Dollhouse for Her 15-Year-Old Son (Exclusive)

Natasha Sawyer shares her passion for dollhouses on TikTok, where she has built a following of more than 270,000 fans ...

Best engineering toy for kids

Engineering toys give kids the opportunity to learn STEM subjects through hands-on play. They’re an engaging way for kids to ...

I work in a research lab and have kids under 7. These are the science-based gifts that they've enjoyed most over the years.

I'm a mother of 2 who works in a research lab. These are the STEM-based toys my kids have played with the most over the years ...