Datuk Yeoh Soon Hin, has emphasised that the commission is entering a new and significant phase of its digital transformation.

More people are finishing their search journey without ever clicking a link. That shift changes how you need to run paid ...

Amazon is lowering referral and fulfillment fees across multiple categories, particularly Apparel, Home, Grocery, Vitamins, and Pet categories across the U.K., Germany, France, Italy, and Spain. These ...

Twenty-five years ago, Google launched a modest advertising product that would evolve into one of the most influential tools in digital marketing. Back then, it was called Google AdWords; today, it is ...

It now costs $5 million over a lifetime to fund eight key components of the American dream, including homeownership and raising children, according to a new analysis from Investopedia. Everyone’s ...

Oversubscribed PPC IV Surpasses Target and Substantially Exceeds PPC III, Demonstrating Success of PPC’s Differentiated Approach to Partnering with Family, Founder, and Management-Owned Businesses ...

PPC Enterprises recently completed an investment in Shook Research, a Boca Raton, Florida-based provider of financial adviser rankings. Founded by RJ and Elisabeth (Liz) Shook (who are married), Shook ...

This paper examines the role of cost accounting in public financial management, focusing on budget credibility, performance-based budgeting, public procurement, and corruption detection. Despite ...

For e-commerce stores, effective pay-per-click management is the key to making ads profitable and staying competitive. Over the years, I've helped e-commerce brands of all sizes run successful PPC ...

Outbid competitors by targeting high-intent keywords and optimizing bids during peak shopping hours. Use exact and phrase match keywords to cut wasted ad spend and focus on shoppers ready to buy.

PPC, a premier digital advertising agency specializing in paid search and performance marketing, today announced a major success for a rapidly growing direct-to-consumer (DTC) brand. The agency’s work ...