Over-mailing can backfire: Emailing your customers regularly is a cornerstone of good email marketing, but more emails ...

Learn how to coordinate email and SMS campaigns for small businesses by using each platform effectively and automating with ...

That agile move is a prime example of trendjacking marketing: jumping on a viral trend to amplify your brand’s visibility ...

"New multi-year deal integrates Roku's data to fuel Nielsen's measurement suite," Nielsen proclaimed this morning, making me wonder what a "measurement suite" actually is. I've got the in-tabs to ...

Seasons bring holidays, events and activities that prompt changes in consumer behavior. Learn seasonal marketing strategies to capitalize on the calendar.

Tree Hut’s ice skating holiday pop-up is one of the most buzzed events it’s hosted, generating 235,000 social media ...

Secretary of Health and Human Services Robert F. Kennedy Jr. wants the United States to limit pharmaceutical ads to consumers, citing concerns that advertising leads to increased use of prescription ...

Harvest is wrapping up and farmers again have time to focus on marketing. Make time to brush up on grain marketing and be mindful of marketing not only the crop you just harvested, but also your ...

Do you want to create and use email templates in Microsoft Outlook or Outlook.com? Email templates are pre-defined email layouts that can be reused to send recurring emails to your recipients or ...

James Chen, CMT is an expert trader, investment adviser, and global market strategist. Eric's career includes extensive work in both public and corporate accounting with responsibilities such as ...

James is a published author with multiple pop-history and science books to his name. He specializes in history, space, strange science, and anything out of the ordinary.View full profile James is a ...