Take a few steps on Siesta Key’s powder-soft shores, and you’ll instantly realize why it is considered one of Florida’s best ...

SARASOTA, Fla. ( WWSB) - Visitors flocked to area beaches on Christmas Eve, choosing sun and sand over traditional holiday ...

Here's how area high school basketball teams will get in on the holiday hoops spirit: The holidays can be a hectic time of ...

These Florida supper clubs stay booked solid all weekend, offering great food, lively atmosphere, and experiences locals can’t get enough of.

Florida is one of the most popular tourist destinations in the U.S. for a reason, and this "friendly" coastal city deserves ...

Visit Sarasota County predicts a "flat" 2026 after years of declines from the COVID highs with spending still outpacing ...

From flip-flop casual to date-night worthy, here are Sarasota’s best new restaurants worth your time and money.

Despite a rebound in tourism in October 2025, Sarasota County tourism was down for fiscal year 2025, which included the aftermath of Hurricane Helene and Hurricane Milton's landfall, compared to ...

Sarasota is a vibrant location on Florida's Gulf Coast. Even though it is far less famous than Miami, it still features no less stunning landscapes, beaches first. Siesta Key is a vivid example. By ...

There’s a lot to love about Bradenton. The vibrant town of around 57,000 strikes the perfect balance of having just enough to do without be overwhelming to a weekend visitor. There are ample ...

Are you planning to travel in Florida soon but need more tourism information? We show you the top 17 best places in Florida to travel.In this Florida travel guide we you around South Florida, Central ...

The busiest travel day for the Thanksgiving holiday season is expected to be Tuesday, Nov. 25. Get the latest numbers of flight delays and cancellations at Florida airports. Sarasota expects another ...