Agentic AI is pushing commerce beyond chatbots, requiring brands to rethink discovery, loyalty, and how customer data drives ...

Marketers are shifting their focus from basic metrics to more holistic reporting that demonstrates event success and how it drove business outcomes.

Year-end hiring is active. Explore top 10 high-priority jobs to apply before New Year 2025, including IT, sales, content, ...

Combine website building, CRM, marketing automation, invoicing and project management without subscription fees.

The campaign was designed to position cakes as experience-led purchases rather than routine celebration add-ons, responding ...

AI agents promise to transform business operations, but success depends entirely on choosing the right tasks to automate.

Learn how to coordinate email and SMS campaigns for small businesses by using each platform effectively and automating with ...

Today, we are looking at sales and marketing software stocks, starting with ON24 (NYSE:ONTF). The Internet and the exploding ...

This work constitutes a major scholarly contribution to information systems design and offers a pragmatic blueprint for ...

The brands that will truly lead aren’t the fastest adopters of AI; they’re the ones that use it with intention, guided by ...

You’re spending time and money crafting marketing messages, but if you’re like most business owners, a large portion of them ...

More than 22 million people were affected by the cyberattack which struck American insurance giant Aflac in summer 2025, the company has revealed. “Based on our review of potentially impacted files, ...