Sometimes, having a great product isn’t enough; you need a marketing strategy that helps consumers see its value in a crowded food landscape. ProVeg International’s latest guide unpacks core ...

Share on Pinterest New research suggests that a plant-based diet can offer similar nutritional benefits to the Mediterranean diet. Nadine Greeff/Stocksy A new study suggests that well-designed ...

Eat Just is expanding its plant-based chicken alternative, Just Meat, to more than 3,000 Walmart locations across the U.S. and Puerto Rico, making meat-free meals more accessible nationwide. The ...

Developed after years of research to replicate chicken’s flavor and texture, the product is part of Eat Just’s push to make sustainable protein options mainstream for everyday shoppers. Eat Just is ...

Share on Pinterest Most Americans would try a plant-based diet to prevent diabetes, a recent poll shows. Image credit: Maria Korneeva/Getty Images New research says people are willing to make dietary ...

The portfolio diet has been around for more than 20 years, but only recently have more people taken on this heart-focused regimen. The little-known diet has been found to reduce cholesterol and the ...

Peter McGuinness, the current CEO of Impossible Foods, has said that the plant-based sector was previously too “woke” and “divisive” for mass appeal. He also referred to the original marketing of ...

ORLANDO, Fla., Oct. 23, 2025 /PRNewswire/ -- Award-winning creative and content agency Plant Street Studios has been named one of Travel Weekly's Top 10 Agencies of the Year at the 2025 Magellan ...

A generous gift from the Young Family will drive food innovation at Purdue University over the next eight years by funding the new Plant-based Foods Product Development and Marketing Competition. This ...

Skyrocketing beef prices are pushing more Americans to shop for alternatives, with younger consumers in particular now open to substituting the classic patty for a plant-based protein. According to a ...

Is B2B lead generation feeling like a one-sided conversation? You’re not the only one who’s noticed. Despite access to more channels than ever to connect with leads, a survey by Exclaimer (an email ...

Consumers have made it abundantly clear: They want cleaner, less chemically processed, more natural alternatives for the products they spend their hard-earned money on. In 2025, food brands aren’t the ...