Hotels running Black Friday campaigns on their website achieved a 56.3% increase in average revenue per user, a significant uplift that reflects stronger purchase intent and greater interest in ...

One of the most reliable levers for revenue growth sits early in the guest journey – in how a hotel engages people who have expressed interest but haven’t booked. This now has the label of lead ...

Sustainability is a major driver. This spans the entire hotel lifecycle, from construction materials to energy efficiency and local sourcing of food. By Alessio Delpero, Professor of Strategic ...

For years, hotel digital marketing optimization was largely an engineering problem with a predictable playbook: feed conversion signals into ad platforms, refine audiences and bidding, attribute ...